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How Internets Can Compliment Organizational Strategy

Despite the obvious negative thinking associated with internets, startups can improve their business success as in a number of ways. They include but not limited to:

To brace the competitive forces, internet can be used by businesses to form new relationships with their customers and suppliers. This can discourage customers and suppliers from abandoning a firm for its competitors. Use of E-commerce website can be employed to connect to its customers and suppliers. These make customers and suppliers dependent on the use of innovative, mutually beneficial and they become reluctant to spend the efforts in time, money, inconvenience, etc. to switch systems to competitors.

Internet help in improving business processes by use of advanced machines, intranets and extranets leading to a development of new products and services that would not be possible without a strong information technology capability. Increment in investment in information technology help in improvement of operations or support.

Internets can be used to lower operational costs in areas of distribution, transaction costs, use of paperless office/paperless operations through application of video conferencing and email services.

Internet by extension use of database is applied to develop a strategic information base for both suppliers and customers. It facilitates development of potentially very valuable data and other corporate databases. This information about customers, product, competitors, and market is very valuable in development of the strategic direction of the organizations. 

Automation of organizational processes replaces human labor in a process hence improving quality and efficiency. This enables the workers to concentrate on building new relationships with potential

Through internets organizations are able to capture data and share information about sales and purchases. It brings large amounts of detailed information into a process which is regularly processed, updated and analyzed. Management is able to access text summaries and graphics displays to compare performance in the industry and other competitors hence facilitating timely decision

It has facilitated telecommuting and establishment of virtual offices where employees work from their remote areas, homes, cars, and other new work sites. This has enabled transformation of information quickly across large distances.

Internets have lead to development of business concept like online outsourcing of cheaper labor and built an information technology platform for business to make their advertisements with a wider coverage. Online call centers, trading and bidding have been incorporated into these platforms.

They have promoted integration of traditional marketing and communication with online efforts leading to expansion, alliances, mergers and growth of businesses.

Last modified on Saturday, 07 November 2015 10:43
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